Created in 2004, the Armani Code collection embodies masculine self-confidence and men's innate charisma. Perfectly echoing the Armani wardrobe, it is an assortment of several sophisticated essences, free of anything superfluous and highlighting rigorously selected ingredients. In 2023, it welcomes a newcomer. Armani Code Eau de Toilette marks a real turning point in this story, with an innovative bottle and a very different composition.
Armani Code was created in 2004. Since its release, it has continued to inspire imitators and win people over with its sophisticated and timeless appearance. Yet in 2022, Armani chose to completely transform it, to make it even more contemporary. Armani Code Eau de Toilette, released in 2023, is further evidence of this shift. Naturally, this transformation involves its fragrance, but also its bottle. A breakdown of its new visual.
Looking back at the historic emblem of the Armani Code collection
To better observe the evolution of this new bottle, let's begin with a quick leap back in time. Let's go back to 2004. At that time, Armani Code came in a bottle with an off-center silhouette and an elegant profile. Slender, it resembled a small hourglass. In its first version, its sides were tinted with a midnight blue lacquer, evoking the satin lapels of Armani suit jackets. Then, its color changed over the course of its flankers, while its shape remained exactly the same.
The new silhouette of Armani Code Eau de Toilette
It was not until 2022 that a completely new bottle shape appeared within the Armani Code collection. Armani Code Eau de Toilette thus takes on new codes of masculinity. This time, it is a glass bottle with stronger lines. The edges of this slightly cubic cylinder are more pronounced, as if the man had gained more character with age. Rest assured, however: the curves of this glass case are preserved, and this bottle therefore still embodies the generosity of men. The shape used is exactly the same at the base of this bottle as on its cap. It comes in three sizes, in 50, 75 or 125 ml.
When black becomes brilliant with light
Armani Code Eau de Toilette now reveals itself in an intense black hue. Naturally, this shade perfectly echoes the traditional color of men's tuxedos. It is thus a guarantee of virility and absolute elegance. What's more, do not think this is a purely shadowy black. In reality, it is even enhanced with a few touches of brilliance, present at several points on this visual. First, Armani Code Eau de Toilette has a transparent base, playing with light. Then, a silver metal plate slips just beneath its cap, making the whole more shimmering.
A new case more respectful of resources
Finally, note that the bottle of Armani Code Eau de Toilette champions a more responsible and sustainable luxury. Indeed, it is a refillable glass case. Once it is empty, it no longer needs to be thrown away. It simply needs to be filled again with a 150 ml refill. This element considerably reduces its carbon footprint and is compatible with all sizes of this bottle.