Fierce is the men’s Eau de Cologne Abercrombie & Fitch launched in 2002, the brand’s very first fragrance. Carlos Benaïm, Christophe Laudamiel and Bruno Jovanovic composed it at IFF. The house classifies it as a woody aromatic and cites a marine breeze, sandalwood, a sensual musk and sage. Sprayed throughout the brand’s stores, it became its olfactory signature.
A tall rectangular bottle in thick glass with rounded corners, topped with a black cylindrical cap and marked Abercrombie & Fitch, FIERCE and COLOGNE.
The current Fierce bottle is a tall, narrow block of clear glass with thick, rounded edges, resting on a thick base. A black cylindrical cap with a satin finish tops it. Its navy blue box, lined with fine vertical stripes, repeats the bottle’s inscriptions.
On the front, Abercrombie & Fitch appears in small serif letters above FIERCE in bold capitals and COLOGNE in spaced capitals. For years, the packaging showed a close-up of a man’s bare torso; the redesigned bottle of 2019 still kept that image.
By 2022, the packaging carried only the fragrance’s name, in sober typography. Three limited editions from 2019 bore the portrait of an athlete: soccer player Romelu Lukaku, basketball player Jayson Tatum and boxer Ryan Garcia; the box of the Lukaku edition is bright yellow with white lettering.
Also composed by Carlos Benaïm
- Luna Rossa Ocean Eau de ParfumPrada
- BADDiesel
- Bad IntenseDiesel
- Only The Brave HighDiesel
Also composed by Bruno Jovanovic
- RevealCalvin Klein
- The ScentHugo Boss
- Paradigme Eau de ParfumPrada
- Boss Bottled BeyondHugo Boss
Similar perfumes
Similar notes and family, from other houses.
- Musc Elixir PrécieuxChristian Dior
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- Rem L'AcquaRéminiscence
- Infusion de Santal ChaiPrada
- Nautica VoyageNautica
- Santal BlancVan Cleef & Arpels
- Explorer InfiniteMontblanc
- For Him Eau de ParfumNarciso Rodriguez