Berdoues

Thus, in Toulouse, no fewer than four generations of perfumers have managed to maintain the know-how of the Berdoues family.

The history of the Berdoues perfume house

It was in 1902 that the Berdoues company opened its doors in the heart of the city of Toulouse, founded by Pierre and Guillaume Berdoues, two young entrepreneurs who had decided to launch a wholesale business in perfumes from major brands. Also, thanks to Guillaume's talent for sales, their reputation soon began to grow. Then, at the beginning of the 30s, Henry, Guillaume's son, decided to join the company along with his two brothers. Trained as a chemical engineer, he became the nose of the Berdoues house and signed his finest creation in 1936, named Violette de Toulouse, a fragrance that has since become a true legend. This juice greatly contributed to making Berdoues known throughout the entire world, allowing them to export their products to the four corners of the globe. Likewise, Berdoues developed a bobèche bottle that appeared in famous magazines and won over women with its inimitable delicacy. Today, it is a staple of traditional perfumery. Then, in 1960, Pierre Berdoues took the reins of the company, turning it into a modern industry. The latter gradually became automated, and innovation became the heart of the Berdoues brand's strategy. In 1990, Sophie Berdoues, great-granddaughter of the founder and a graduate in pharmacy, also brought her knowledge to the family company. She became president of the group in 2009 and today appears to be worthily carrying on her family's rich heritage.

The inimitable know-how of Berdoues

In total, no fewer than four generations of perfumers have succeeded one another at the head of the Berdoues family company. Each of their creations aims to be particularly original, resolutely contemporary and simply timeless. Over time, the Berdoues house has thus become synonymous with rarity, authenticity and quality. Each of its fragrances is crafted with the utmost respect for French Haute Parfumerie. The Berdoues brand thus transports us into a fascinating world, continually revealing an invigorating and convivial approach to luxury perfumery. Immersing oneself in the Berdoues workshops is thus like living a unique sensory experience in a place of prestige. Generally speaking, the passion that drove the directors of Berdoues can be felt in each of their fragrances. As the father of the current president, Sophie Berdoues, confides: I thoroughly enjoyed my work, he says. It was a passion! There is no doubt about this, and it can be felt from the very first breath escaping from one of the Berdoues bottles. These bottles seem to hold a skillful blend of love and authentic know-how, which is the key to the success of this family company.