Grey Flannel

Jersey and flannel are his fabrics of choice and he assembles them with great artistry. Discreet and elegant, the young designer quickly made a name for himself in the fashion world. Building on this success, he developed a sportswear line and ventured into perfumery in 1975 with Grey Flannel. This authentic fragrance takes its name from the soft fabric, flannel, that he loved to use.

The couture spirit of Geoffrey Beene

Geoffrey Beene is recognized in the world of haute couture for his unique know-how, but also because he uses noble materials wisely. The Grey Flannel man, inspired by the designer's collections, is very elegant; he likes to dress in grey flannel, down to the contents of his perfume bottle. Indeed, the designer wanted to extend the spirit of fashion with a grey flannel box. Grey Flannel even received the award for the most elegant packaging. While menswear fragrances tend to focus on floral accords, Geoffrey Beene entwines violet and tree moss in a unique embrace. Novel and authentic, this fragrance perfectly reflects the couture spirit of Geoffrey Beene.

The strong character of Grey Flannel

While the composition of Grey Flannel is sophisticated, it can be said that it does not lack character. From the outset, it displays a very green and dynamic side. Grey Flannel opens with notes of galbanum and petitgrain, joined by the freshness of lemon and bergamot. The heart becomes more floral, with rose, geranium and iris, an ingredient very rarely used in men's perfumery. Iris is used here in its green, vegetal facet. The base is musky and woody, thanks to the presence of violet leaf, coumarin and geranium. The fragrance is soft yet refined, in keeping with flannel itself. The bottle features simple, streamlined lines; all its originality lies in its grey flannel box. Little known in France, Grey Flannel is highly appreciated by Americans, and it was also President Kennedy's favorite perfume.

A designer much in demand in the United States, Geoffrey Beene is a talented and discreet creator. He loves noble materials, notably flannel and jersey, which he works with elegance. Grey Flannel is his first fragrance, whose name means grey flannel. Indeed, his perfume pays tribute to his favorite fabric, flannel. With a strong character, Grey Flannel gives off a fragrance that is at once green, floral and woody—a fine achievement.