Armani
Power of You Eau de Parfum
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Power of You reinvents addiction and gourmand character around a single note of passion fruit. An acidulous, juicy explosion, faceted at the heart by a luminous accord of frangipani flower that reveals the whole soul of the fragrance.
In the base, a sensual depth is revealed by Madagascar vanilla absolute. Creamy and captivating, it blends with the caramelized, nuanced notes of benzoin resin.
In its precious jewel-bottle, a juice with brilliant ruby highlights is revealed.
By day as by night, Power of You is an invitation to catch the light and assert one's femininity with boldness.
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The advertising
Solitary dance then crowd
Kendall Jenner dances alone then within a crowd to Born Slippy by Underworld, in a film directed by Gordon von Steiner.
Kendall Jenner dances alone, then within a crowd, to Born Slippy by Underworld, in a film directed by Gordon von Steiner. The model is named global fragrance ambassador of Emporio Armani and carries the launch of Power of You.
The campaign's approach is described as resting on movement, confidence and collective energy. The rollout begins in February 2026, and a film titled POWER OF YOU by Emporio Armani, featuring Kendall Jenner is published on the brand's channel. The press notes that before her, Cate Blanchett, Aaron Taylor-Johnson and Sydney Sweeney embodied fragrances for the house.