Blueberry

Blueberry scents evoke sweet gourmand delight, wild fruit and a small hint of nostalgia for the famous jellies that simmered gently on the stove… To perfect these lovely emotions in perfume, creators worked on a synthetic blueberry note that comes as close as possible to its natural scent.

The small magical berry of Europe and the “New World”

Blueberry, with its lovely bluish, shimmering colors, is known both for its wild berry taste and for its many curative properties. Blueberry was used to treat dysentery, diarrhea, scurvy, and its leaves were used to make remedies to lower blood sugar levels in diabetics.

When European settlers arrived in what would become America, they discovered a nearly identical small berry, to which they attributed the same properties as European blueberry. Americans adopted blueberry for many culinary reasons. However, the English attributed a rather strange merit to blueberry: during the Second World War, the Royal Air Force consumed phenomenal quantities of blueberry, believed to improve night vision… It will never be known whether the war was won thanks to blueberry...

Be that as it may, the small blueberry has never fallen out of favor and remains a red fruit widely used in many pastries. Naturally associated with gourmand delight, the blueberry note, both very sweet and gourmand, was bound to adorn the lovely floral-fruity perfumes of the past decade.

A few blueberry notes in our lovely sweet perfumes

The blueberry note therefore appears quite naturally in our floral fruity perfumes for its gourmand red fruit fragrances, as tender as childhood memories. Blueberry is used almost systematically as a top note in this family of sweet perfumes.

MIREA by Molinard, released in 2005, paved the way for gourmand, fruity perfumes with a blueberry note. Blueberry, placed as a top note, pairs delightfully with blackberry and lychee to offer fruity sweetness and gourmand, fresh tenderness. Then Very Irrésistible SUMMER SORBET by Givenchy and L'Heure Folle (X) by Cartier, both released in 2009, use blueberry paired with icy notes and cranberry, a rather original opening for the Givenchy fragrance, while Cartier creates a magnificent blend of red fruits (redcurrant, blackberry, blueberry) combined with pomegranate and pink pepper.
For Parlez-moi d'Amour, John Galliano uses the blueberry note paired in an unprecedented way with ginger and bergamot to offer sparkling, surprising accords of sugar and spice in its resolutely modern and innovative juice. Couleur Kenzo Violet, a few years later, paired the blueberry note with a lovely cocktail of red fruits and violet, leaving a fruity floral sillage that leaves no one indifferent!

It should be noted that perfumers, once relatively cautious in their choice of fragrance pairings with blueberry, no longer hesitate to venture into a few olfactory audacities. Lanvin, for example, paired the blueberry note with sparkling mandarin in Me to offer a sweet juice that strays from the beaten path.