Nuxe

A Parisian laboratory taken over in 1989

The company was born in 1957 at the initiative of a pharmacist committed to phytotherapy and aromatherapy, whose name combines nature with luxury. Aliza Jabès, a holder of an MBA with a background in financial analysis, bought it in 1989 with her family's support and gave it a plant-based orientation.

The brand first sold directly and through health food stores, before entering the parapharmacy channel starting in 1995, a network that major houses were abandoning. It manufactures in France and owns its factory and research laboratory in Fougères, Brittany.

L'Huile Prodigieuse and its scent

L'Huile Prodigieuse launched in 1991: a multi-purpose dry oil for the face, body and hair, which the brand turned into a distinct pharmacy product. Its orange blossom scent, more than its formula, is what customers remembered and requested.

A floral version joined the range in 2019, and a certified organic version in 2021. For the product's thirtieth anniversary, the house announced thirty million bottles sold since its creation, and presented it as the top-selling oil sold in pharmacies.

From skincare to fragrance

Nuxe adapted the scent of L'Huile Prodigieuse into an eau de parfum in 2012, under the name Prodigieux. A second fragrance, Prodigieux Floral, followed in 2021 and took up the accord from the oil's floral version. Both remain tied to a skincare product rather than to an independent perfumery line.

This lineage explains the brand's place in perfumery: demand for it stems primarily from skincare, and its bare name evokes the oil before it evokes the fragrances. The eaux extend an already familiar scent, they do not invent it.