Clarins

The success story of Clarins

Clarins is a family company founded by Jacques Courtin in 1954. It was then developed by his sons, Christian and Olivier. Far from being a house with a very large starting capital, the company nevertheless became a giant of the global cosmetics industry. Since its launch, Clarins has had a single ambition: to pay tribute to women “out of love and respect for their beauty”. Clarins has thus always tried to offer personalized advice to its customers and to maintain a certain closeness with them. Its philosophy consists in listening to women in order to satisfy them as well as possible. And it is precisely on this that Clarins's current success rests. The founder of the house was a true forerunner. He was the very first to develop body oils made of 100% natural ingredients. Indeed, plants have always served as the basis for the development of Clarins products. Likewise, innovation has always been at the heart of Clarins's activity. Combined with unfailing demands and unmatched rigor, this has allowed the house to become the biggest luxury cosmetics brand on the planet. Furthermore, Clarins is the leader of the European market but also holds considerable weight in Japan and the United States.

Clarins's flagship products

Some Clarins skincare products have existed since its beginnings and have been improved over time. For example, Clarins's Double Serum anti-aging treatment has appealed to women for six generations. Likewise, Clarins has gradually expanded its activity and has also entered the perfumery and makeup sectors. Thus, L'Eau Dynamisante, a product halfway between a toning treatment and a perfume, will celebrate its 30th anniversary in 2017. It has become one of Clarins's star products. Naturally, such achievements have also earned Clarins numerous awards. Over the course of its development, the house has received many accolades and women continue to favor it. Today, Clarins is a brand recognized worldwide, established in more than 160 countries and employing more than 6000 people. A true example, Clarins now generates revenue of close to 1 billion euros each year. Despite all this, the house always strives to be respectful of nature. It remains perpetually committed to environmental respect, and its founding values have remained absolutely unchanged despite its immense renown.