Nino Amaddeo
Nino Amaddeo founded Réminiscence in 1970 in Juan-les-Pins with Zoé Coste. The couple first sold Oriental-inspired jewelry and objects brought back from their travels, before launching that same year Patchouli, Ambre and Musc, the house’s first three perfumes. He associates Rem, from 1996, with the memory of the sea and a luminous turquoise.
A couple, a boutique
In 1970, Nino Amaddeo and Zoé Coste opened a boutique in Juan-les-Pins called Ylang-Ylang, which became Réminiscence. Lili, of Needs and Moods, presents him as a photographer and her as an artist; Auparfum counts him among the house’s two founders.
Lili traces the birth of the perfumes to a trip to London, where the couple came across cashmere scented with patchouli at Portobello market. Zoé Coste called on the perfumer Maurice Sozio, and three perfumes were born in 1970: Patchouli, Ambre and Musc.
Rem
Quoted by Prime Beauté, Nino Amaddeo describes Rem, born in 1996, as a perfume made of memories, a journey along the water whose name is an anagram of mer, the French word for sea. He associates it with a color, a luminous turquoise lapped by waves of coral.
What came next
After Zoé Coste’s death in 2007, the couple’s children, Lilla and Sébastien, joined the family business. Lili describes a brand long faded from view, relaunched by Gaëlle de Prunelé and David Lozano with the backing of the Robertet group.