FloralLes parfums femme
Women, true stars of the perfumery aisle
In France, around 152,000 bottles of perfume are sold every day, which amounts to more than 1.6 bottles of perfume every second! So even though men's perfumery is booming, it has to be acknowledged that women are far from innocent when it comes to such success. Indeed, women have always contributed considerably to the growth of perfumery. They seem to have devoted a particular cult to scents since the dawn of time and today have, as a result, a truly staggering array of choices. So here is an invitation to explore the extent of this world, at once enchanting and elegant. How about taking a closer look at the greatest perfumes of recent years as well as more little-known juices, most often intended for well-versed consumers?
Floral
Oriental
Floral
Oriental
Floral
Floral
Floral
Floral
Floral
Oriental
Oriental
FloralThe evolution of women's perfumery
Women have always perfumed themselves with the loveliest flowers. Cleopatra herself was no exception to this and was particularly fond of bathing in rose petals. However, the beginnings of perfumery as we know it today go back to the early twentieth century. It was at that moment that a connection formed between the world of perfumery and that of fashion. Thus, the creation of fragrances became a luxury industry. The Roaring Twenties, meanwhile, were synonymous with lightness. Perfumes based on aldehydes were released in large numbers. The glamorous image we associate with perfumery, meanwhile, dates rather from the 30s and 40s and emerged thanks to Hollywood stars. Juices then became more opulent and sensual. While the 50s marked something of a lull in this history, leaving behind almost no cult perfumes still relevant today, the 60s revisited the great classics, treating them in a more contemporary way. Transparency thus came back into fashion before giving way to more floral juices in the 70s. This trend was nonetheless counterbalanced starting in the 80s, an era strongly marked by the cult of the body and by spicy, heady, sensual olfactory trends. Today, it is precisely the legacy of this entire history that appears on the shelves. All these trends are gathered there, with one final family added: that of gourmand perfumes, so beloved by women.
The different styles of women's perfumes
Today, perfume for women is regarded as a true indicator of personality. While some prefer the great classics, avoiding any missteps in taste, others use fragrance to fully express their femininity, embracing an almost scandalous coquetry through provocative scents. Romantics will prefer florals, while women of strong character will have no trouble taking to oriental or leathery notes. Likewise, a number of timeless classics are still present on the shelves and will delight the most nostalgic among us. Certain perfumes, such as those built around patchouli, will turn anyone into a true “hippie chic.” Gourmands, meanwhile, will be delighted to explore the sweet facet found in many of the women's juices on the shelves. Nonetheless, everyone will agree that the world of women's perfumes remains ever elegant and almost enchanting. Here, then, are a few pointers to help navigate this vast selection of perfumes. Whether one leans more Mediterranean, coquettish, baroque, romantic, bohemian, or hippie, there is bound to be at least one perfume made just for that person, and it is simply a matter of exploring the world of women's perfumery in depth to find that rare gem.