Fresh

Dihydromyrcenol: the birth of this new wave of freshness

Of course, as lovers of fragrances made from natural juices of plant-based raw materials, it can sometimes be hard to accept that this pure, fresh wave rippling on the neck comes from a synthetic molecule.
Yet the work of chemists on synthetic olfactory molecules has considerably changed perfumery and the scents of today. Beyond the fact that this research helps avoid the use of animal raw materials (ambergris or musk), it also makes it possible to create new olfactory blends in order to keep captivating a clientele constantly in search of novelty as well as surprise!
Dihydromyrcenol, the molecule behind the fresh facet known as new freshness, is therefore a pure product of chemistry. However, the delicate and fruity fragrances produced through this sharp and striking wave of aquatic freshness were born of the talent of great perfumers. Paired with citrus notes, new freshness would bring, starting in 1988, a great wind of novelty into perfumery...

“New freshness”: masculine as well as feminine fragrances!

In 1988, a perfume would mark a decisive turning point in the history of dihydromyrcenol. Used by Davidoff in the famous Cool Water, the molecule would become much more than an olfactory agent with a pleasant “clean” smell! Blended with mentholated notes, musk, and the famous woody cedar, dihydromyrcenol gave its name to an entirely new facet: new freshness. This innovative juice was sparkling and exhilarating, and it would mark the beginning of the icy wave that would gradually spread through masculine perfumes.
Perfumers working in the masculine sphere, aware of this small revolution, went on to use the new freshness note by combining it mainly with fragrances built on aromatic citrus notes, then with green notes, such as fougère accords. The arrival of CK One by Calvin Klein in 1994 opened these freshness notes to an entirely new feminine audience seeking lightness and a new sense of modernity...

Today, the need to offer summer versions of classic perfumes has propelled the new freshness facet into becoming a fragrance that, though synthetic, is indispensable to the composition of a modern and exhilarating juice. New freshness is immediately associated with the vitality and dynamism of the sporty, modern man as well as the contemporary, active woman of the 21st century. This breeze of new freshness sweeps through virtually every perfume in a powerful, sparkling, and airy top note, the better to let the heart and base notes unfold...