Aromatic
YARDLEY
Yardley is an English perfume and cosmetics house founded in 1770. It was William Yardley who, in 1823, bought the business of Samuel Cleaver, who had just gone bankrupt. In 1841, William Yardley partnered with William Statham. Their flagship eau de toilette “English Lavender,” created in 1873, is composed of “Lavandula Angustifolia,” lavender harvested in the south of England. The house quickly became a reflection of English refinement.
YARDLEY perfumes
AromaticUnfortunately, everything was lost during the terrible London fire of 1966, which completely destroyed the company's premises. Everything, except the secret of the lavender products...
Yardley, or English refinement
In fact, the love of English lavender dates back to the reign of King Charles I. A young man named Yardley gave the king a large sum of money in order to obtain the right to supply all the soap in the city of London. Thanks to the success of English lavender, Yardley began offering perfumes and cosmetic products. The company quickly became known internationally. Yardley has always remained faithful to English lavender. Furthermore, the house maintains old-fashioned craftsmanship and takes the greatest care with all its products, which are appreciated for their exceptional quality. Today, more than 3 centuries later, it is still lavender that drives the brand's success.
Yardley perfumes
Like its entire beauty product line, Yardley's perfumes are built around Angustifolia lavender, but also other English flowers. “English Lavender” is the house's first fragrance line. The eau de toilette delicately combines the freshness of lavender with musk and floral notes. The house of Yardley later created other floral perfumes such as “English Dahlia,” “English Rose,” and “Lily of the Valley”… Each time, Yardley highlights a flower. Compositions for men were also created. Notable among them is “1770,” an olfactively rich perfume, with a blend of spices such as black pepper and woody notes such as patchouli or vetiver. As for “Rodhium,” it offers green notes combined with apple and bergamot, along with touches of coriander. Among the men's perfumes, one also discovers “Citrus Wood” and “Ink.”
The English house of Yardley has existed since 1770. It was, however, William Yardley who took over the business in 1823. The success of the house of Yardley quickly formed around English lavender, “Lavandula Angustifolia.” After soaps and body products, Yardley created perfume lines around lavender, but also around English flowers. Today, the house of Yardley is known and recognized throughout the world thanks to its lavender.