Oriental
POLICE
Police is an Italian brand unlike any other. Initially specialized in eyewear, it has expanded its activity to include multiple areas such as leather goods, clothing, luggage, and perfumery. With a bold and strong style, it now manages to win over a young and refined audience. Focus on its history, its constant attention to detail, and its authentic universe.
POLICE perfumes
OrientalThe history of the Police brand
Police is an interesting company. Indeed, considering that perfumery includes players that have been present for more than 200 years, Police almost qualifies as a newcomer. It appeared in 1983. Nevertheless, it remains synonymous with perfection, refinement, and expertise. Police first launched a range of sunglasses. From its inception, Police was associated with codes rich in colors as well as decorative elements. This quickly allowed it to stand out from its competitors. However, the house underwent a radical change in the late 90s. Police transformed its image more specifically in 1998 by playing the card of simplicity. While still offering highly fashionable products, Police now strives to emphasize more chic. Police eyewear is today synonymous with modernity combined with a somewhat sporty side. Today, Police frames come with a whole range of accessories and the house enjoys worldwide recognition, including among the most famous personalities on the planet.
Police bets everything on originality
Police is a highly original brand that strives to bring a very avant-garde aspect to each of its creations. This has allowed it to win over numerous celebrities such as actors George Clooney, Antonio Banderas, and Bruce Willis. Similarly, David Beckham swears by this brand, a significant indicator considering that the athlete is one of the most fashionable people on the planet. Its sophisticated, refined, and modern range is now extended into other areas. Each item coming out of Police's workshops follows the same guiding principle. Thus, Police fragrances are, too, particularly contemporary and the result of unparalleled expertise. Moreover, this attention to detail and this pursuit of perfection can be felt in every one of Police's launches. For example, Police eyewear always offers optimal protection ratings for the eyes, which allows it to protect you effectively while enhancing your look. Police likes to stand out. The brand is aimed at an original audience that likes to assert its character and desires. Its boldness now makes it a major player in luxury. So, what are you waiting for to dare to be original?