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Moncler

Moncler is a mountain apparel brand founded in 1952 in Monestier-de-Clermont, near Grenoble, and based in Italy since its takeover by Remo Ruffini in 2003. Its perfumes fall under a worldwide license signed in June 2020 with Interparfums, whose first line, Pour Femme and Pour Homme, was unveiled in late 2021.

Moncler perfumes

From a village in the Isère to Italy

Moncler was born in 1952 in Monestier-de-Clermont, in the Isère, and became known for its quilted clothing designed for the mountains. The company came under Italian ownership and saw its rise from 2003 onward, when Remo Ruffini took it over.

Ruffini serves as chairman and chief executive officer and is the principal shareholder. Under his leadership, the group acquired Stone Island in December 2020 for one billion one hundred fifty million euros, and the quilted down jacket became a luxury object as much as a technical garment.

A worldwide license with Interparfums

Moncler and Interparfums signed an exclusive worldwide license agreement for perfumes on June 11, 2020, running until December 31, 2026, with a possible five-year extension. Interparfums creates, produces and distributes the fragrances.

The French group, founded in 1982 by Philippe Benacin and Jean Madar, also holds the licenses for Boucheron, Jimmy Choo, Montblanc, Karl Lagerfeld, Paul Smith, Repetto and Van Cleef & Arpels. Moncler perfumes are sold in the brand's own stores, in department stores, in perfumeries and in duty-free shops.

Pour Femme, Pour Homme, and a bottle to engrave

The first line, unveiled in late 2021, comprises two perfumes: Pour Femme, a musky woody floral composed by Nisrine Grillié and Quentin Bisch, and its masculine counterpart. Both share a bottle presented as customizable, on which a name or a message can be engraved.

The mountain serves as a throughline for the line's communication, echoing a wardrobe born for the cold. This is the meaning the two partners gave to the agreement at the time of signing, with Interparfums presenting Moncler as the only luxury house rooted in the alpine world.