FloralLe Monde Gourmand
Le Monde Gourmand is an American fragrance brand with a French name, which sells gourmand scents at a low price. It belongs to Tru Fragrance & Beauty, a company based in Illinois, and became known through social media before entering Ulta Beauty in 2024. The brand dates its own founding to 2014.
Le Monde Gourmand perfumes
A French name, an American house
Le Monde Gourmand carries a French name and claims a Parisian minimalism, but the brand is American. It belongs to Tru Fragrance & Beauty, a company established in Willowbrook, Illinois, and in New York, which also operates Lake & Skye and licenses such as Yellowstone or Wrangler.
Its products are designed in the New York and Chicago offices, and manufactured by third-party suppliers. The brand dates its creation to 2014, and it alone claims this date.
Gourmand at mass-market prices
The catalog sticks to the gourmand register: vanilla, coconut, sweetened flowers, tea, spread across collections named Crème Vanille, Lait de Coco, Fleur de Blonde or Coterie. The claimed positioning is accessible creative perfumery.
The house announces more than a million and a half units sold, and targets a young audience that social media has carried. A collection under Disney license, built around Alice in Wonderland, completes the range.
The entry into Ulta Beauty
After a distribution expansion in 2021 which, according to the company, doubled its annual sales, the brand entered Ulta Beauty in March 2024, with a fragrance reserved for the retailer, Pétale Éphémère.
It is also sold on its own website, at Amazon, Urban Outfitters, Nordstrom Rack and ASOS in the United Kingdom. The range has expanded to scented body care, oils, mists and creams.