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Juicy Couture

The perfume world is now particularly vast. To give an idea, more than 1000 different fragrances are currently released each year. Furthermore, many brands have expanded their scope of activity and incorporated perfumery into their development plans. Among the houses that have taken this step, fashion houses are the most numerous. In this respect, Juicy Couture also creates perfumes. Focus on its history, its development and its brand image.

Juicy Couture perfumes

Juicy Couture, a fairly recent brand

The Juicy Couture brand was born in 1987. It was created by young women seeking creatively fashionable clothing offered at reasonable prices. These women are named Gela Nash Taylor and Pamela Skaist-Levy. Their ambition was to offer clothing with quality close to that of fashion houses but at an unbeatable price. Initially, Juicy Couture sold a single collection of T-shirts. Nevertheless, its success is largely due to its famous velour tracksuit. It must be said that it was propelled by one of the biggest stars on the planet: Madonna. From then on, Juicy Couture became associated with the sportswear brand that every fashionista on the planet dreamed of owning. With success at hand, Juicy Couture gradually expanded its range. Today, Juicy Couture offers a very comprehensive assortment of clothing, including jeans, T-shirts, sweaters, a children's line, a men's collection, accessories, jewelry, and perfumes as well.

The expansion of Juicy Couture

In addition to this newfound notoriety, the acquisition of Juicy Couture by Liz Claiborne in 2003 also led to the major expansion of the brand. It was the following year, in 2004, that the brand's first perfumes appeared. They were quickly followed by a line of shoes as well as handbags. Today, Juicy Couture also sells cosmetics. In doing so, the brand offers its customers a comprehensive vision of beauty. It is now possible to take care of oneself, dress, and wear fragrance entirely with Juicy Couture products. Given the brand's current notoriety, it is clear that the wager paid off. The brand keeps opening stores across the world, whether in Asia, Europe, the United States or the Middle East. Present at Caesars Palace in Las Vegas, in Beverly Hills, and in the heart of New York, Juicy Couture continues to draw attention. Among the brand's fans, Juicy Couture can count on the admiration of Katy Perry, Jessica Alba, Eva Longoria, Katie Holmes, Megan Fox, Naomi Campbell and Cameron Diaz… Quite the illustrious crowd!