IKKS

Looking back at the history of IKKS

It was in 1987 that the IKKS brand was created at the initiative of Gérard le Golf and Viviane Peigné. At first, it was a label intended for children, offering a line of trendy and creative junior clothing. Originally, its founder wanted to call his brand X but this name was already registered. So he decided to write it IKKS, a kind of phonetic parody paying tribute to the name initially chosen. Very quickly, IKKS became noted for its trendy and original style, both modern and highly urban. Likewise, IKKS then moved into the creation of sports products, even opening its first store in the Belgian resort of Knokke-le-Zoute barely five years later. IKKS took little time to win over a worldwide clientele and its success was such that the label created a first women's collection in 1999. Likewise, it also offers menswear today. Nevertheless, its core business remains above all junior fashion. In a drive for expansion, IKKS joined the Zannier group in 2000, essentially positioned in the mid-to-upper-range children's fashion market. The first IKKS online store was, for its part, launched in 2007. Finally, to celebrate its 20th anniversary, IKKS opened a concept store on the Champs-Élysées, in Paris.

IKKS fragrances

At the same time, IKKS has also launched a whole range of accessories. The label thus offers its customers shoes, candles, luggage and also fragrance. And it is precisely the latter that concerns us here. IKKS markets several olfactory ranges each with its own identity. Thus, its juices for children prove very fresh while its fragrances for women are more glamorous. The scents for men, for their part, play rather on the register of virility. Nevertheless, these three lines come together around a central theme: the urban and trendy aspect characteristic of the IKKS brand. Of course, like any self-respecting fragrance brand, IKKS also calls on prestigious ambassadors. Thus, the Australian singer Nadéah embodies the image of the IKKS women's line. Men, for their part, are represented by Blackfeet Revolution, a young Parisian rock band. Finally, it is the young actress Capucine, the fencer Aymeric and the classical dancer Manon who are the faces of the house's children's line.

Although IKKS is a fairly recent brand, it is today present in numerous stores around the world. Furthermore, it has more than 150 in France, around thirty in Spain and around fifteen in Belgium.