Oriental
Dr Pierre Ricaud
Dr Pierre Ricaud is a French cosmetics brand created in 1986 by Doctor Joseph-Pierre Ricaud, cousin and godfather of Yves Rocher. Sold initially by mail order, specialized in anti-aging skincare and manufactured in France, it ranks among the brands of Groupe Rocher and also offers a few eaux de parfum, including Âme Toscane.
Dr Pierre Ricaud perfumes
OrientalA doctor, a cousin, a brand
Joseph-Pierre Ricaud, a doctor by profession, gave his name to a skincare brand launched in 1986. The kinship with Yves Rocher is direct: he is his cousin and godfather, and introduced him to the use of plants in cosmetics. The brand now ranks among those of Groupe Rocher, alongside Yves Rocher, Kiotis, Sabon and Arbonne.
Anti-aging skincare forms the heart of the catalog — wrinkles, spots, firmness — with two registers claimed in the formulas: dermocosmetic actives and medicinal plants. The house states that it controls every step, from formulation to shipping.
From mail order to the store
The model is direct sales, with no intermediary between the factory and the customer: catalog, parcel, online order. Distribution remains exclusively remote until 2000, the year the brand opened a storefront in Paris.
Beauty institutes followed, run directly and open to franchise, where in-cabin treatments accompany product sales. Production and shipping remain based in Brittany, the research center in Île-de-France.
Perfume at a skincare specialist
Perfumery holds a secondary place in a catalog dominated by skincare. The brand’s eaux de parfum, such as Âme Toscane, use the same direct channel as the creams and do not go through selective distribution.